Delivered market and customer data insights to guide strategic initiatives and strengthen partnerships with major tech and insurance clients.
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Hi, I’m Jessica Larsson.
From 10+ years in project management to Digital Analytics Specialist.
Open for LIA internship in Gothenburg.
I’m Jessica Larsson, a data-driven professional with 10+ years in project management and business analytics. I connect business goals with data insights to improve customer experience, optimize operations, and support strategic decisions across finance, insurance, automotive, hospitality, and technology sectors.
I began my career in China, bridging business strategy with data insights to improve customer experience and performance.
Since moving to Sweden in 2019, I’ve gained a global outlook and a strong appreciation for Swedish culture and collaboration.
I’m currently expanding my expertise through the Digital Analytics programme at IHM Business School, focusing on digital & data analysis, CRO, data visualization, business intelligence, customer journey analysis, and web analytics.
Now self-employed in Sweden, I work as a Project Partner at CIV Group, overseeing market and industry analysis, client development, and customer journey analysis for digital insurance projects across the MENA and Asia-Pacific regions.
Combining strong business acumen with technical analytics, I deliver measurable results through cross-functional collaboration.
Fluent in English, Chinese, and Swedish, leveraging multilingual communication to bridge teams, data, and strategy across global projects and markets.
Beyond professional expertise, I’m an open-minded, thoughtful, and people-oriented professional — someone who adapts easily, learns quickly, and enjoys turning challenges into opportunities through curiosity and collaboration.
These qualities define how I work: focused, empathetic, and collaborative — always connecting people, data, and strategy to create meaningful, lasting business impact.
Self-motivated and action-oriented, I take initiative to move projects forward and ensure goals are achieved with purpose and precision.
Skilled in analyzing complex business challenges, identifying key insights, and translating data into practical solutions that support decision-making and business growth. consequatur.
Having transitioned from China to Sweden and across diverse industries, I adapt quickly to new cultures, markets, and technologies, continuously learning to stay at the forefront of innovation.
Known for my structured approach and clear communication, I lead teams efficiently, build trust across functions, and ensure every project moves forward with focus and alignment.
With a solid foundation in business management and digital analytics, I bridge strategy and technology to create solutions that are both data-driven and actionable. My ability to connect commercial goals with analytical insight helps teams collaborate effectively and deliver measurable results.
I combine data, curiosity, and cross-cultural experience
to turn insights into real business impact — from China to Sweden and beyond.
Self-employed consultant based in Sweden, working as a project partner at CIV Group. Lead consulting projects in market research and customer relationship management analytics, generating actionable insights and supporting business growth across APAC and MENA regions
Delivered market and customer data insights to guide strategic initiatives and strengthen partnerships with major tech and insurance clients.
Directed 15+ international projects across finance, insurance, automotive, and hospitality sectors, driving market intelligence and cross-functional collaboration.
Led a 20-member membership sales team, optimizing retention through data analysis of customer renewal and repurchase behavior.
Supported sales operations and reporting, enhancing KPI tracking and communication across departments for improved performance visibility.
Self-employed consultant based in Sweden, working as a project partner at CIV Group. Lead consulting projects in market research and customer relationship management analytics, generating actionable insights and supporting business growth across APAC and MENA regions.
Delivered market and customer data insights to guide strategic initiatives and strengthen partnerships with major tech and insurance clients.
Directed 15+ international projects across finance, insurance, automotive, and hospitality sectors, driving market intelligence and cross-functional collaboration.
Led a 20-member membership sales team, optimizing retention through data analysis of customer renewal and repurchase behavior.
Improved operational efficiency and HR processes through vendor tracking, cost reporting, and data-driven recruitment coordination.
Supported sales operations and reporting, enhancing KPI tracking and communication across departments for improved performance visibility.
Self-employed consultant based in Sweden, working as a project partner at CIV Group. Lead consulting projects in market research and customer relationship management analytics, generating actionable insights and supporting business growth across APAC and MENA regions.
Delivered market and customer data insights to guide strategic initiatives and strengthen partnerships with major tech and insurance clients.
Directed 15+ international projects across finance, insurance, automotive, and hospitality sectors, driving market intelligence and cross-functional collaboration.
Led a 20-member membership sales team, optimizing retention through data analysis of customer renewal and repurchase behavior.
Improved operational efficiency and HR processes through vendor tracking, cost reporting, and data-driven recruitment coordination.
Supported sales operations and reporting, enhancing KPI tracking and communication across departments for improved performance visibility.
Combining over a decade of project management and business experience with advanced digital analytics learning, connecting analytical insight with communication, collaboration, and problem-solving to achieve data-driven results.
Focus on customer Relationship management, customer journey and market analysis, strengthening digital transformation strategies and regional collaboration in MENA. Enabled a successful event with 1,200+ attendees and 200+ CXOs, improving cross-regional collaboration.
Led regional research and data analysis to identify growth opportunities and customer needs across 50+ markets. Supported data-driven strategies that attracted 1,500+ attendees and strengthened insurer engagement in Asia-Pacific.
Directed pre-event analytics and customer insight initiatives to shape strategic planning and business intelligence for future growth. Delivered business intelligence insights shaping event strategy for 2026, targeting 1,500+ attendees and 350+ CXOs across 60+ countries.
